Like most websites, we use files called cookies to give you the best possible experience. In this policy, we’ll explain what cookies are and how we use them, so you can decide if you’re happy to accept them.
What is a cookie?
A cookie is a simple file that gets downloaded to your device (i.e. your computer, phone or tablet) when you access a website. A cookie is not software – it’s just a text file. Usually the text file contains:
- the name of the website
- an ID that’s unique to you
That text file makes it possible for the website to recognize you during your visit, when you return and, in some cases, as you navigate other websites. That information helps us understand how our websites are used, how we can improve, and gives us an opportunity to share advertising with you.
There are two kinds of cookies:
- Session cookies – these expire when you leave the website and close the browser. They save your preferences to ensure the website works as you expect.
- Persistent cookies – these remain on your device after you close the browser, and self-delete after a certain period of time. They help us understand user behavior and deliver targeted advertising (in the form of Google Adwords banner ads) to those visitors we believe are interested in our products.
Which cookies are used on our websites?
Here’s a complete list of the categories of non-essential cookie you may encounter on our websites:
- Google Analytics – These are persistent cookies for website analytics. They helps us estimate the volume and behaviors of visitors so we can make improvements to our websites and marketing. We don’t allow Google to use or share our analytics data.
- Google Adwords, Twitter Ads and LinkedIn Ads – These are persistent cookies for online advertising. They allow us to reconnect with you after you leave our site. As a result of accepting these cookies, Google may display Cambridge Intelligence adverts on 3rd party websites including the Google Ad Network, and the LinkedIn and Twitter platforms. These websites and platforms are in no way associated with Cambridge Intelligence.
You can opt-out of customized Google Display Network ads here, and learn more about how Google uses data collected about you here.
You can learn more about Twitter advertising and opt-out of personalized adverts here.
You can learn more about LinkedIn advertising and opt-out of personalized adverts here.
- YouTube – Throughout our websites, we’ve embedded videos using the YouTube player. YouTube sets various cookies, depending on the user. These cookies track behavior, but only identify you personally if you are logged into your Google account.
- Google Maps – Similarly to YouTube, we’ve embedded several Google Maps on our websites. These monitor user behavior and save settings, and will identify you if you’re logged into your Google account.
- WordPress – Our websites run on the WordPress content management system. WordPress may set several cookies on your machine to check your ability to load and display our website. These are session cookies – meaning they will remove themselves once you close your browser.
Our KeyLines SDK sites set one cookie which is essential for the site to function:
- KeyLines – the accounts server used by the SDK websites sets persistent cookies. A session key stored in the cookies tells us whether or not you’re logged in to your KeyLines account. We use your login credentials (email address and password) for authentication only – they’re not stored in cookies.
How can I block cookies?
You can manage cookies directly from your browser. The website www.allaboutcookies.org contains helpful information about how to do this in a variety of browsers.