Content Marketing Executive
Who is Cambridge Intelligence?
We’re a team of data visualization experts. With our data visualization toolkits, we help organizations build intelligent visual analysis tools that ‘join the dots’ in data, uncovering hidden threats.
What’s the role all about?
We’re looking for a content marketing executive to help us deliver high-quality, targeted content to drive traffic and generate leads. Some of your responsibilities will include:
- Content creation and blogging – work with our content marketing manager to create and publish high quality, engaging and original written marketing materials that effectively convey our value proposition to the target audience, including blog posts, white papers, company news stories and customer case studies, etc.
- Content publishing and maintenance – follow established processes to prepare new content for publication, and keep it updated as our products change and our positioning evolves.
- Social media – plan, draft and schedule regular social media updates to engage with our audiences across Twitter, LinkedIn and YouTube.
- Email marketing – design, write and send our monthly newsletter, using experimentation and segmentation techniques to increase engagement over time. You’ll also work with our product team and digital marketing manager to send product update emails and lead nurturing campaigns.
- Video creation – work with our content marketing manager to create new video content for publication across our web channels, promoting our company and product brands.
- Employer branding – work with the talent manager and marketing director to tell our story as an employer, including gathering team testimonials, writing blog content about well-being initiatives and social events, and generally share our EVP with the outside world.
Who’s the ideal candidate?
We’re looking for someone with enthusiasm and a proactive attitude – someone who spots things that need doing, and finds the best way to get them done to a high standard.
Our products are fairly technical, so you’ll need to be good at communicating complex ideas in clear and simple ways. Most of our content is written, too, so you should be an engaging and skilled writer.
You should also like and understand technology: to make the most of our digital marketing stack, and to understand the data visualization toolkits we sell.
- Experience or knowledge of marketing, either through work or a relevant degree or apprenticeship.
- An interest in technology, and hands-on experience (in or outside of work) of at least one of the following: creative or technical writing, blogging, content marketing or social media marketing.
- Great writing and communication skills.
- A good knowledge of video creation and editing – with some experience of Adobe Premiere Pro or similar tools an advantage.
- Attention to detail.
Straight to the front of the line
- HTML/CSS and WordPress
- Knowledge of SEO concept and tools
- Experience with analytics tools – Google Analytics, YouTube Analytics, etc.
- Experience with the Adobe Creative Suite – InDesign, Photoshop, Premiere Pro, etc.
Why join the team?
Interesting and challenging work
We’re driven by a desire to solve difficult problems. We grow our skills with pioneering work in everything from technical engineering to visual design.
Make an important impact
You’ll be trusted by your team to make significant contributions early on. You’ll be involved in projects that are key to the success and growth of our young company.
The best way to succeed is to invest in our people. We prioritize personal development, set ambitious goals and provide opportunities to learn on the job from your talented colleagues.
We encourage inventiveness. Everyone contributes to the success of the business: from building and promoting the product to supporting the team and driving customer success.
We’ll give you the flexibility to work the way you want. Prefer a late start or early finish? Fit your hours around your schedule, or work remotely up to 80% of the time.