Graph visualization helps analysts and investigators explore complex connections, detect fraud, and analyze networks in fields like cybersecurity and intelligence. This guide covers how it works, why it matters, and the best tools to get started with links to expert articles for deeper insights.
What is graph visualization?
Graph visualization, also called network visualization or link analysis, is the process of visually representing relationships between data points. Instead of viewing data as tables or lists, graph visualization maps connections as nodes (entities) and links (relationships), making it easier to explore complex structures.
Key features of graph visualization
Nodes & Links: Nodes represent entities such as individuals, devices, or accounts, while links show the relationships between them, like transactions, interactions, or communications.
Interactivity: Users can interact with functions like zooming, panning, and dragging, which help them investigate specific nodes and regions.
Layouts & Algorithms: Help uncover patterns like clusters, anomalies, and shortest paths.
Why is graph visualization important?
Graph visualization makes it easy to see, explore and understand complex relationships in data where traditional data analysis methods struggle. Graph visualization helps by:
Revealing hidden patterns
- Detects anomalies: Quickly spot fraud, security threats, and unusual activity.
- Identifies key influencers: Find the most connected and influential nodes in a network.
- Uncovers communities & clusters: Group similar entities together to detect trends.
Improving decision-making
- Faster insights: Spot patterns visually, without needing deep technical skills.
- Real-time analysis: Interactive tools update as data changes, enabling dynamic decision-making.
- Holistic view: See beyond individual data points, revealing the wider context, structure and relationships within data.
Common use cases for graph visualization?
Graph visualization plays a mission-critical role in areas like cybersecurity, fraud detection, and intelligence, where understanding complex relationships and spotting hidden patterns is crucial. It helps organizations quickly identify threats, uncover fraudulent activity, and analyze complex data connections for better decision-making.
- Cybersecurity: Track suspicious network activity and attack patterns.
- Fraud Detection: Identify abnormal transactions and money laundering networks.
- Intelligence & Law enforcement: Map criminal networks, telecom metadata, and OSINT data.
Graph visualization for cybersecurity
Graph visualization is a powerful tool in cloud and cyber security, helping teams understand cyber threats, map complex network topologies and protect their attack surfaces. By visualizing connections between devices, users, systems and threats, it uncovers vulnerabilities and inefficiencies, aiding proactive threat detection, response and prevention cycles.
Graph visualization for fraud detection
In fraud management, graph visualization turns complex data into actionable insights. By mapping relationships across transactions and entities, graph visualization helps risk teams identify fraud, prevent money laundering and stop illicit activities.
Effective graph visualization streamlines routine checks and enhances investigations into complex, high-risk cases. By revealing suspicious patterns and connections between individuals or organizations, teams can better detect risks, investigate threats and ensure regulatory compliance.
Graph visualization for intelligence & law enforcement
Graph visualization plays a vital role in law enforcement, security and intelligence throughout the intelligence cycle, from collection and analysis to dissemination.
It helps investigators explore communication records for lawful interception, turn open source data into valuable open source intelligence (OSINT) and generally ensure joined-up, effective investigations.
By visualizing critical links, graph visualization powers efficient analysis and clear insight dissemination, so officers and analysts can make faster, more informed decisions.
What are the best graph visualization tools?
There are several powerful graph visualization tools available to help organizations unlock the full potential of their data. The right software depends on your specific needs, such as scalability, ease of use, and customization options. Here are some of the leading solutions:
- KeyLines & ReGraph by Cambridge Intelligence: Flexible and powerful graph visualization libraries designed for building custom applications with complex networks.
- Designed for enterprise-level graph visualization and analysis.
- Powerful for cybersecurity, intelligence, and fraud detection.
- Offers advanced layouts, styling, and interactivity.
- Neo4j Bloom: Works with Neo4j graph databases. Ideal for data scientists exploring connected data.
- Gephi: An open source graph visualization and analysis software ideal for large networks and data exploration. Best for static network analysis and social network graphs.
- Cytoscape: An open source software platform for complex network analysis and visualization, often used in bioinformatics but could be adaptable for other industries.
Getting started with graph visualization
Graph visualization simplifies complex data, helping users quickly identify patterns and insights. To create effective visualizations, it’s important to understand core principles such as user experience (UX) design, graph data modeling, accessibility, and color theory. These practices ensure that your applications are intuitive, accessible, and impactful.
In addition to foundational principles, key techniques make graph data more interpretable. These include graph layouts that organize nodes and edges for clarity, centrality measures identifying important nodes based on their connections, graph analytics using algorithms to uncover deeper insights, and time-based graphs visualizing network evolution over time for added context.
FREE: Start your trial today
Visualize your data! Request full access to our SDKs, demos and live-coding playgrounds.
Frequently asked questions about graph data visualization
What is a graph visualization SDK?
A graph visualization SDK is a developer toolkit for building interactive, high-performance visualizations of connected data. It offers flexibility and scalability, helping developers create custom applications for exploring complex data.
If you need a graph data visualization solution, you have a few options:
- Off-the-shelf applications come with a pre-built interface and features. They offer a simple, one-size-fits-all approach, ideal for basic analysis tasks.
- Graph visualization SDKs let you design and build custom applications tailored to your users’ needs. This makes them easier to use and more effective for in-depth analysis.
- Open source libraries provide a starting point for visualization but often require significant customization and engineering effort to match the performance, scalability, and ease of use of dedicated solutions.
What are alternatives to node-link graph visualization?
Node-link graph visualization is often the best choice for exploring connected data, but in some cases, alternative data visualization approaches can complement or even better suit your data. Here are a few we come across often:
Geospatial visualization: Map views can be an alternative to graph-based visualizations when you need to display connected data in its spatial context. These can range from simple connected location markers on a map, to more sophisticated geospatial graph visualization tools with a rich interactive user experience. Read more about geospatial visualization.
Timeline visualization: Timeline visualization is a powerful tool for representing data or events in a sequential order over time. It is particularly effective for displaying connections between events and entities over time, to see how events unfolded and uncover key moments. Read more about timeline visualization.
Heatmaps: Heatmaps use color gradients to represent values, making them useful for understanding density or intensity across a large dataset. They’re especially useful in situations where you want to highlight variations in data – for example, time periods of intense activity. Read more about heatmapping.
Chord diagrams: A chord diagram is a circular visualization that shows relationships between data categories using arcs and curved links. It’s useful for showing connections between a relatively small number of entities – such as trade flows or simple network structures. Read more about chord diagrams.
What are common challenges in graph visualization?
The connected nature of graph data can pose some tricky visualization challenges. Datasets with too many connections become ‘hairballs’. Too few connections leads to ‘snowstorms’. Networks with a single super-connected nodes create ‘starbursts’.
Happily, powerful graph visualization techniques and tools can help users solve them all. Click the images below to learn more:
Hairballs
Snowstorms
Starbursts
What integrations are available with our graph visualization solutions?
We’ve designed our data visualization SDKs to work seamlessly with any tech stack. Whether you’re building a web app, integrating with existing analytics tools, or developing a custom solution, our flexible APIs ensure smooth implementation on frameworks including:
Our SDKs are also database agnostic. Whether you use a graph database, a relational or SQL database or no database at all, our tools integrate seamlessly. Here’s a selection of our most popular graph database integration tutorials.
